If you’ve ever been to an ENJO party, you’ll know the particular energy involved. There is a kitchen demonstration, there are several cloths being rubbed enthusiastically across the stovetop, and there is a woman who has been chemical-free for six years who is very keen to tell you about it. It’s not unpleasant. You probably buy something.
The Norwex experience is not so different. Someone you trust hands you an EnviroCloth, explains the silver technology with the confidence of a person who’s done their own research, and within a week you are wiping benchtops with water alone and feeling very pleased with yourself about it.
Both systems work. Both are genuinely better than filling your home with chemical sprays. But they work differently, they’re priced differently, and they suit different households for different reasons.
This is the comparison most websites don’t give you honest, useful, and written by people who use both professionally in regular home cleaning services across Australia.
1. Where they come from and why it matters
Understanding where Norwex and ENJO started helps explain why they’re structured so differently today.
Norwex Norway, 1994
Norwex was founded in Norway in 1994 with a simple premise: that microfibre technology, done properly, could replace chemical cleaning entirely. The company is now a global brand, sold through independent consultants in over 40 countries including Australia. The flagship product is the EnviroCloth a dense, superfine microfibre cloth with Norwex’s proprietary BacLock® technology: micro silver embedded into the fibres that inhibits bacterial odour, mould and mildew growth within the cloth itself after use, allowing it to self-purify between washes.
ENJO Austria, 1985
ENJO was developed in the Austrian region of Vorarlberg known in the textile industry as something of a Silicon Valley for fabric technology in 1985. All ENJO products are still handmade in Austria, which is a point of genuine pride for the company. In Australia, ENJO has been sold for nearly 30 years, and the brand has a particularly loyal following. The founder of ENJO Australia, Barb de Corti, brought the system here after discovering it helped ease her son’s asthma symptoms a fact that still shapes the brand’s deep commitment to households managing respiratory health.
ENJO uses its proprietary ENJOtex fibre technology, with five different fibre types engineered for different surfaces and tasks. Unlike Norwex, ENJO does not embed silver into its fibres the cleaning is done entirely by the fibre structure itself, using cold water.
Both brands have earned genuine loyalty in Australia for good reason. They’re both excellent. The question is which one fits your home, your household, and how you actually clean.
2. How they actually clean the science, simply put
Both systems rely on the physical properties of microfibre rather than chemicals. Here’s what’s actually happening when you wipe a surface with either product.
Microfibre works because of its structure. Each fibre is a fraction of the width of a human hair Norwex fibres are 1/200th of a human hair; ENJO fibres approximately 1/100th. Those incredibly fine fibres create a massive surface area full of microscopic hooks and channels. When you wipe a surface with a damp microfibre cloth, those structures physically lift and trap bacteria, dust, grease and dirt pulling them into the cloth rather than spreading them across the surface.
This is called mechanical cleaning. You’re not dissolving dirt with a chemical you’re physically removing it using structure and friction. No residue. No fumes. Nothing left behind.
Where Norwex adds something extra: BacLock®
After you’ve used a Norwex cloth and rinsed it, the micro silver embedded in the fibres gets to work. As the cloth dries, the silver inhibits the growth of bacteria, mould and mildew within the cloth keeping it fresher between washes and reducing the risk of cross-contamination from a cloth that’s been sitting since Tuesday.
Important distinction: BacLock® is self-cleansing for the cloth, not an antibacterial agent applied to your surfaces. The surface cleaning is done by the microfibre itself, the same as ENJO. The silver just keeps the cloth from becoming a problem after you’ve used it.
Where ENJO goes deeper: five fibre types
ENJO’s approach is to engineer a different fibre specifically for each task. Their five ENJOtex fibre technologies range from ultra-fine fibres for delicate glass and stainless steel surfaces through to robust scrubbing fibres for bathroom grout and kitchen grime. Rather than one cloth that does everything, ENJO’s system gives you a purpose-built tool for each room and surface type.
For a professional cleaning service that moves through every room in a home, this specificity is genuinely useful the right fibre for the bathroom is not the same as the right fibre for timber floors.
Norwex vs ENJO at a glance
| Norwex | ENJO | |
| Origin | Norway (1994) | Austria (1985) |
| Fibre tech | Superfine polyester/polyamide blend | 5 ENJO tex fibre types, task-specific |
| Unique feature | BacLock® micro silver self-purifies the cloth | Purpose-built fibre for every surface type |
| How cleaning works | Mechanical physically lifts and traps bacteria | Mechanical fibre structure lifts and traps dirt |
| Water needed | Damp cloth only cold or warm water | Cold water warm for tougher jobs |
| Chemicals used | None (optional natural boosters available) | None (Natural Helpers range for stubborn grime) |
| Product lifespan | 2-year warranty on cloths | 3 years (returned for upcycling) |
| Sold via | Independent consultants and online | Independent consultants and online |
| End of life | Standard textile recycling | UPPAREL upcycling program returned and repurposed |
| Australian presence | Strong nationwide consultant network | Very strong HQ in Perth WA, nearly 30 years in Australia |
3. Which is better for different rooms and tasks?
This is where the real-world difference shows up. After years of using both systems professionally in Australian homes, here’s how they actually compare room by room.
Bathrooms: ENJO has the edge
ENJO’s bathroom-specific fibres engineered for tiles, grout, shower screens and soap scum are outstanding. The scrubbing fibre lifts built-up calcium, soap scum and mould from grout lines without any product, and the glass fibre leaves mirrors and shower screens streak-free with water alone. For professional bathroom cleaning, ENJO’s bathroom kit is one of the most effective tools available.
Norwex’s EnviroCloth handles bathrooms well, but the generalist approach means you’re using the same cloth across multiple surfaces. For regular maintenance, this is fine. For deep cleaning or heavy soap scum, ENJO’s dedicated bathroom fibres outperform.
Kitchens: both perform excellently
Both systems handle kitchen surfaces superbly. Norwex’s EnviroCloth is excellent on benchtops, splashbacks, stovetops and appliances, and the BacLock® technology means the cloth stays fresher between uses in a room where you’re moving from food prep surfaces to stove to sink. ENJO’s kitchen fibres are purpose-built for the same tasks and perform at the same level. The practical difference is that ENJO gives you separate tools for different kitchen surfaces; Norwex works well with one or two cloths across the whole kitchen.
Floors: ENJO’s floor system stands apart
ENJO’s Floorcleaner system a dedicated mop frame with interchangeable floor fibres matched to your floor type is genuinely exceptional. There are different fibres for timber, tiles, hybrid flooring and high-shine surfaces, each designed to clean without streaking. For an Australian household with multiple floor types (and there are many), this precision matters.
Norwex has a mop system too, and it performs well. But ENJO’s floor range is broader, the fibre options more specific, and the clean more tailored to surface type. For floor cleaning specifically, ENJO is our preference.
Glass and windows: Norwex wins on convenience
Norwex’s window cloth and two-cloth glass-cleaning method one damp EnviroCloth to clean, one dry window cloth to polish produces streak-free glass quickly and reliably. It’s a simple system that works beautifully on mirrors, glass splashbacks and windows. ENJO’s glass fibre is excellent too, but the Norwex two-cloth method is slightly faster in practice.
High-touch surfaces: Norwex’s BacLock® is reassuring
For door handles, light switches, tap fixtures and remote controls the surfaces that get touched constantly and cleaned least Norwex’s BacLock® technology provides an additional layer of confidence. The cloth stays self-purifying between uses, which matters when you’re wiping surfaces that transfer bacteria frequently. For households with young children, people recovering from illness, or anyone with a compromised immune system, this is a meaningful difference.
4. Which system is better for allergy and asthma households?
This question comes up constantly in Australian households, and for good reason. Both systems were partially developed in response to health concerns ENJO literally started in Australia because of a child’s asthma and both remove the chemical exposure that conventional cleaning products create.
Both Norwex and ENJO are excellent choices for households managing:
- Asthma and respiratory conditions
- Allergies to synthetic fragrances or cleaning chemical compounds
- Multiple chemical sensitivity (MCS)
- Households with infants, toddlers or young children
- Pets that spend time on cleaned floors and surfaces
- NDIS participants with sensory sensitivities or chemical vulnerabilities
Neither system uses bleach, synthetic fragrances, or VOC-releasing compounds. Neither leaves chemical residue on surfaces where children play and pets walk. For the households Warrior Home Management works with most frequently including NDIS participants and DVA-funded veterans this isn’t a preference. It’s a genuine health requirement.
If chemical sensitivity is the primary concern, ENJO has a slight edge because its fibres contain no additives at all no silver, no agents of any kind, just fibre and water. For households where even trace metals are a consideration, that purity matters. For most households managing allergies or asthma, both systems are equally effective.
Neither system uses chemicals. Neither leaves residue. For a sensitive household, both represent an enormous improvement over conventional cleaning products and either is an appropriate choice.
5. Cost and value the honest numbers
Both systems represent a higher upfront investment than buying a bottle of spray cleaner. Both pay for themselves over time. Here’s a realistic comparison.
Norwex
The EnviroCloth Norwex’s core product typically retails around $25–35 AUD. A basic starter kit covering kitchen, bathroom and windows runs approximately $80–120 AUD. Norwex carries a two-year warranty on its cloths. Pricing varies by consultant and package.
ENJO
ENJO’s starter bundles (the ENJOpure Bundle for kitchen, bathroom, living areas, floors and windows) retail at a higher price point often $400–600+ AUD for a complete home system. The fibres have a three-year lifespan and ENJO’s own calculation puts the bundle cost at under $6 per week over its lifespan. When you factor in the cost of conventional cleaning products it replaces, the numbers make sense. ENJO also runs an end-of-life upcycling program through UPPAREL Australia old fibres are returned and repurposed rather than going to landfill.
Which is better value?
For an individual looking to replace a few cleaning products, Norwex’s lower entry price is practical. For a household committed to going fully chemical-free across every room, ENJO’s comprehensive system is a more complete solution at a higher initial cost. Both save money compared to ongoing purchases of chemical cleaning products over the same period.
6. The verdict: which should you choose?
Honestly? Both are excellent. The right answer depends on your household.
Which system suits which household?
| Choose Norwex if you… | Choose ENJO if you… |
| Want to start with one or two products | Want a complete chemical-free system from day one |
| Want glass and windows done fast with a two-cloth method | Want purpose-built tools for every room and surface |
| Value BacLock® self-purifying technology in your cloths | Prefer fibres with no additives of any kind |
| Have a lower upfront budget | Are investing in a long-term home cleaning system |
| Want to add individual products over time | Have bathrooms or floors with challenging grime or build-up |
| Prefer cloths that can handle multiple surfaces in one go | Have a household managing asthma, allergies, or chemical sensitivities |
At Warrior Home Management, we use both Norwex and ENJO in our professional cleaning work, selecting products based on the specific needs of each household. For a client managing chemical sensitivity, ENJO’s additive-free fibres are ideal. For quick, consistent high-touch surface cleaning with self-purifying cloths, Norwex’s BacLock® system is excellent. Both form part of our commitment to genuinely eco friendly house cleaning no chemical sprays, no synthetic fragrances, no residue.
The real win isn’t choosing Norwex over ENJO or vice versa. The real win is switching from chemical cleaning to either one. Both systems will make your home cleaner, safer and healthier.
7. Buying Norwex and ENJO in Australia
Both products are sold through independent consultants in Australia, which means pricing and availability can vary. Here’s how to find the right source.
Norwex in Australia
Warrior Home Management works directly with Norwex consultant Heather Latimer. You can shop the Norwex range, including the EnviroCloth, Window Cloth, and full kitchen and bathroom kits, at
heatherlatimer.norwexbiz.com.au
ENJO in Australia
Warrior Home Management also works directly with ENJO. You can shop the full ENJO range including the ENJOpure Bundle, bathroom fibres, floor system and kitchen range through our ENJO shop link at
www.enjo.com.au/shop/@heather5
If you’re not sure where to start, we’re happy to make a recommendation based on your home and the specific tasks you’re trying to replace chemicals for. Contact us through the Warrior Home website.
FREQUENTLY ASKED QUESTIONS
Norwex and ENJO what Australians actually want to know
Is Norwex or ENJO better for removing bacteria?
Both remove bacteria from surfaces through mechanical cleaning the microfibre physically lifts and traps bacteria rather than killing it with chemicals. Norwex’s BacLock® technology is designed to self-purify the cloth after use it inhibits bacterial growth within the cloth itself, not on the surface you clean. ENJO claims its fibres clean six times more hygienically than cleaning with detergents, based on independent testing. In practice, both systems effectively remove bacteria from household surfaces when used correctly with water.
Can I use Norwex or ENJO without any water at all?
For dusting and dry surface wiping, yes Norwex cloths used dry create a static charge that attracts and traps dust and fine particles. ENJO’s dust-specific products (like the Dust Glove) work similarly. For cleaning food surfaces, bathrooms, or anything with visible grime, a damp cloth is required for both systems.
Are Norwex and ENJO safe for granite, marble and stone surfaces?
Yes. Both systems are safe on natural stone because they use water and fibre rather than chemical cleaners that can etch or dull stone surfaces. For polished or high-shine stone, ENJO’s surface-specific fibres may provide more tailored results there are fibres designed specifically for delicate surfaces. Norwex’s EnviroCloth is also safe on stone when used damp.
How long do Norwex and ENJO products last?
Norwex carries a two-year warranty on its cloths with proper care (no bleach, no fabric softener in the wash. ENJO products are designed for a three-year lifespan with proper maintenance rinse after use, machine wash regularly, air dry. Both represent a long-term investment that outlasts dozens of disposable cleaning products.
Can I buy Norwex and ENJO from a shop rather than a consultant?
Both brands primarily sell through independent consultants. You can also purchase online through their respective consultant websites. For Australian buyers, we recommend purchasing through heatherlatimer.norwexbiz.com.au for Norwex and www.enjo.com.au/shop/@heather5 for ENJO both are linked to Warrior Home Management and supported by people who use the products professionally.
What’s the difference between ENJO fibres and cheap microfibre from the supermarket?
Fibre density is the key difference. Supermarket microfibre may technically qualify as microfibre but the fibres are far coarser than professional systems. ENJO fibres are produced in Vorarlberg, Austria using specialised textile machinery and five distinct fibre technologies. Norwex fibres are 1/200th of the width of a human hair significantly finer than most supermarket alternatives. Finer fibres mean more surface area, more hooks to trap bacteria and dirt, and a better clean with water alone.
Which system does Warrior Home use in professional cleaning?
We use both, depending on the household and the task. ENJO’s bathroom and floor systems are particularly suited to deep cleaning and specialised surfaces. Norwex’s cloths are excellent for general surface cleaning and high-touch areas. For NDIS and DVA households with chemical sensitivities, we select products based on each client’s specific needs. If you’d like to know more about our approach to eco friendly regular cleaning services, visit our services page.
Does using microfibre mean I never need any product at all?
For the vast majority of everyday cleaning tasks benchtops, mirrors, bathrooms, floors, kitchen surfaces water alone is all you need. Both Norwex and ENJO offer optional natural boosters for stubborn jobs: Norwex has a cleaning paste for tough grime; ENJO has a Natural Helpers range including a marble paste and oven paste, made from plant and mineral extracts with no harsh chemicals. Neither is required for routine cleaning they’re there for the occasions when a bit of extra help is genuinely warranted.
Want chemical-free cleaning in your home?
Warrior Home Management uses Norwex and ENJO microfibre systems exclusively in every clean no bleach, no synthetic sprays, no chemical residue. If you’d like to experience what a genuinely eco friendly clean feels like, see our regular cleaning services or book a free assessment. We also stock both systems for purchase:
Shop Norwex: norwexbiz.com.au
Shop ENJO: enjo.com.au/shop/@heather5
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warriorhome.com.au | 1300 355 133 | info@warriorhome.com.au